Competitive positioning in the market of private medicine in crisis. Retail clinics

Elena Tarasenko () and Tatiana Ryzhkova ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 1

Abstract: The paper considers a possibility for an application of innovative competitive positioning for private medical clinics in low price segment - “medical clinics in the field of trade retail†or “supermarkets’ clinics†, it also considers specifics of such an application. The authors study the possibility of developing a new format of medical services in the segment of primary health and emergency care as it has already successfully begun to be applied abroad. The target audience will beyouth and young professionals with a low level of income, who being young do not suffer yet from chronic diseases and do not have a permanent health care provider.

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