Application of projective techniques in marketing research

Aleksey Marchenko ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 1

Abstract: The article describes the concepts of “Projective Techniques†and “Projective Method,†giving a brief historical overview of their creation as well as their classification and application to various types of marketing research. Special attention is given to the projective technique “Fairy tale†, developed by the author, with a description of its application in political-marketing research.

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Persistent link: https://EconPapers.repec.org/RePEc:aca:journl:y::id:98

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