A Study on Entrepreneurial Traits among the Women College Students with Special Reference to Dindigul District

J. Jeyanthi and G. Themozhi
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J. Jeyanthi: Arulmigu Palaniandavar College
G. Themozhi: Arulmigu Palaniandavar College

Shanlax International Journal of Commerce, 2015, vol. 3, issue 3, 10-18

Abstract: In the era of liberalization, Privatization and Globalization along with ongoing IT revolution, today's world is changing at a surprising level. Political and economic transformations appear to be taking place everywhere-as countries convert from command to demand economics, dictatorships move toward democratic system, and monarchies build new civil institutions. These changes have created economic opportunities for women who want to own and operate businesses. Today, women entrepreneurs represent a group of women who have broken away from the beaten track and are exploring new avenues of economic participation. Among the reasons for women to run organized enterprises are their skill and knowledge, their talents, abilities and creativity in business and a compelling desire of wanting to do something positive. It is high time that countries should rise to the challenge and create more support systems for encouraging more entrepreneurship amongst women. At the same time, it is up to women to break away from stereotyped mindsets. This paper focuses on the concept of women entrepreneurs in India; their traits in business, the problems faced by them when they set up and make some suggestions for future prospects for development of women entrepreneurs.

Date: 2015
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