THE RISE AND FALL OF STRATEGIC PLANNING: ARGUMENTS AND FACTS

P. V. Magdanov ()

Business Strategies, 2014, issue 2

Abstract: The article considers Mintzberg’s opinion concerning the fall of strategic planning as a managerial concept. The author brings to light Mintzberg’s works which are in field of study on this topic. In the article is argued that strategic planning concept isn’t dead – it changed. It seems Mintzberg made some fatal errors that fetter him on the wrong way. Finally author enlightens the evolution of strategic planning at the General Electric Company during 1940-2006.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2014:id:31

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