UPMARKET BANKING SERVICING - HISTORY AND TRENDS

H. H. Valliullin () and N. V. Vorobyova ()

Business Strategies, 2014, issue 2

Abstract: This article discusses one of the prestigious areas in banking, which specializes in the high quality individual services for wealth rich clients. The analysis of main reasons for both the creation of the elite (private) banking and the attractiveness of its products and privileges offering to their VIP-clients is performing by the authors.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2014:id:97

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