ANALYSIS OF INNOVATIVE ACTIVITY OF LEADING RETAILERS IN THE RUSSIAN MARKET

S. K. Sloyan

Business Strategies, 2021, vol. 9, issue 4

Abstract: The scientific article is devoted to the research analysis of innovation activity and activities of large companies in the retail market of the Russian Federation. The relevance of the study is due to the fact that innovation is the main tool that contributes to increasing the competitiveness of the trading business. At the same time, taking into account the modern conditions of digital transformation, innovative activity is a mandatory attribute in the development strategy of enterprises. Within the framework of the article, the main directions of digitalization of the activities of retail enterprises are considered The main trends of innovations and digital technologies in the retail sector of the Russian economy are described. The most pressing problems of ensuring innovative activities of the leading retailers in the Russian market are listed.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2021:id:734

DOI: 10.17747/2311-7184-2021-4-136-138

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