THE IMPACT OF DIGITALIZATION ON THE EFFICIENCY OF THE SALES CYCLE

D. M. Kongo

Business Strategies, 2021, vol. 9, issue 7

Abstract: The scientific article is devoted to the research analysis of promising directions for improving the work of the sales department of a construction company through the digital transformation of business processes and the implementation of ready-made IT solutions. The relevance of the study is due to the digital transformation of the construction sector of the Russian economy, which is why an increasing number of competing organizations are introducing the latest technologies in managing the efficiency of their sales. Within the framework of the article, the characteristics of the directions of digitalization of the company's commercial sales cycle are considered. The advantages and efficiency, which is formed through the use of digital technologies and ready-made IT solutions, are analyzed.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2021:id:753

DOI: 10.17747/2311-7184-2021-7-204-206

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