THE CONCEPT OF INNOVATION POTENTIAL AND METHODS OF ITS MANAGEMENT

A. Repeshko Yu ()

Business Strategies, 2022, vol. 10, issue 2

Abstract: In the harsh and constantly changing market conditions, it is important for each enterprise to maintain a high level of competitiveness, and one of the determining factors in this matter is the innovative potential of the enterprise. Innovative potential can be considered all those opportunities and resources that an industrial enterprise can use to create and implement innovations. In order for an enterprise to “stay afloat†, it needs to understand how to manage its innovation potential.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2022:id:810

DOI: 10.17747/2311-7184-2022-2-47-49

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