ANALYSIS OF GEOTRAKING SYSTEMS AS AN EFFECTIVE TOOL FOR MONITORING FIELD PERSONNEL IN BTL AND MARKETING RESEARCH

L. S. Kalin () and E. A. Kerzina ()

Business Strategies, 2022, vol. 10, issue 6

Abstract: In this scientific work, an analysis of geotreking systems was carried out. Companies that develop and distribute these systems, companies that use their services were identified and considered. The scale of all activities, a comparative analysis of development companies, and an analysis of the effectiveness of these products were analyzed.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2022:id:844

DOI: 10.17747/2311-7184-2022-6-137-141

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