STRATEGIC ALLIANCE AS A WAY TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE

Lin Ma Thi Mai

Business Strategies, 2022, vol. 10, issue 7

Abstract: This article is devoted to the topic of strategic alliances. Â The list of factors contributing to the formation of a unique competitive advantage of a company participating in a strategic alliance is presented. Also, recommendations were developed for the successful entry of the company into a strategic alliance. A list of fundamental aspects of the formation of sustainable competitive advantages and effective strategic relationships within the framework of a strategic alliance between organizations has been formed.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2022:id:853

DOI: 10.17747/2311-7184-2022-7-180-184

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