TOP-10 BEST CUSTOMER RETENTION STRATEGIES THAT INCREASE PROFITS

S. S. Shadrina

Business Strategies, 2022, vol. 10, issue 7

Abstract: This article proposes effective customer retention strategies and the role of a regular customer base in reducing costs and increasing company profits. Formulas for calculating retention and churn rates are given with specific examples. The author of the article describes in detail why it is more profitable to retain customers compared to attracting new customers.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2022:id:854

DOI: 10.17747/2311-7184-2022-7-185-187

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