SOME TRENDS IN THE DEVELOPMENT OF THE MODERN ADVERTISING INDUSTRY IN THE CONTEXT OF THE ECONOMY OF ATTENTION

V. I. Pleschenko ()

Business Strategies, 2022, vol. 10, issue 8

Abstract: Modern advertising is distinguished by a variety of forms and methods of bringing information to the target audience. All known methods work for concentration of attention: from archaic to high-tech. The author analyzes the directions of development in the advertising sphere in the context of the attention economy.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2022:id:859

DOI: 10.17747/2311-7184-2022-8-195-197

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