MODERN METHODS OF SALES PROMOTION OF CONFECTIONERY STORES: Ð DVANTAGES AND DISADVANTAGES

E. A. Antineskul (), V. A. Tyurikova () and M. A. Remneva ()

Business Strategies, 2022, vol. 10, issue 9

Abstract: The analysis of price and non-price methods of stimulating the sale of products in a confectionery store was carried out, the main advantages and disadvantages of each method were considered, examples of the use and application of methods were given. The main current ways of online promotion of confectionery stores were identified and considered. It was revealed that almost all methods are costly, but at the same time they carry high value and increase the image and brand awareness of confectionery stores.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2022:id:868

DOI: 10.17747/2311-7184-2022-9-230-233

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