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ASSESSMENT OF THE COMMERCIAL POTENTIAL OF THE RESULT OF INNOVATIVE ACTIVITY IN MODERN ECONOMIC CONDITIONS

A. Yu. Pronin ()

Business Strategies, 2023, vol. 11, issue 2

Abstract: The aim of the work is to develop a methodology for assessing the commercial potential of the results of innovative activity in modern conditions. The article presents the results of the analysis of the regulatory framework and publications in the field of organization and management of innovation activities. The analysis of a large number of domestic and foreign sources on the problem under consideration allowed us to establish a high interest of researchers in this topic, which indicates its importance and relevance. Based on the results of the analysis, the author's methodology for assessing the commercial potential of the results of innovation activity is proposed. The proposed methodology is based on the methods of system analysis and multicriteria collective expertise. The methodology can be used at the stage of evaluating the results of innovative activity in the interests of making an informed decision on the feasibility of their further commercialization.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2023:id:912

DOI: 10.17747/2311-7184-2023-2-52-56

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