FEATURES OF THE USE OF BIG DATA IN E– COMMERCE

Sun Qingbiao ()

International Trade and Trade Policy, 2017, issue 4

Abstract: The article analyzes features of the Big Data used in e-commerce. The advantages of using Big Data in e-commerce in comparison with traditional commerce are revealed. Based on the study, the author proposes to build e-commerce platform era of Big Data. The establishment of the e-commerce platform will help companies to expand business volume and profits, enhance overall competitiveness, it also has a very important role, it will be the future of e-commerce development.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:acl:journl:y:2017:id:216

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