«ANOTHER MARKETING»: MARKETING IN THE ECONOMIC SANCTIONS CONDITIONS OF WESTERN COUNTRIES

M. E. Seifullaeva ()

International Trade and Trade Policy, issue 2

Abstract: Paper is for evaluation of the results of economic sanctions of EC countries and USA against Russia and the embargo for the import of food products from the western countries. The changes in the models of consumer behavior in new economic conditions are analyzed. The new key term in invented “the other marketing†, its essence is analyzed. The paper underlines the increasing role of marketing in terms of sanctions and the need to adapt marketing policies of domestic enterprises under the changed conditions of macro and micro environment.

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