ASSESSMENT OF THE IMPACT PROMOTION STRATEGY COMPANY MTS ON THE BRAND

E. Ð . Panova ()

International Trade and Trade Policy, issue 1

Abstract: The article reveals the analyzes of the company MTS, aimed at promoting the brand on the market, based on which an assessment of the measures, based on the analysis of key performance indicators for mobile network operators (number of subscribers) in comparison with the main competitors in the Russian Federation. As a result of the analysis, offers activities that will help the company strengthen its position in the market of mobile operators in Russia, thus ensuring stability in the period of economic stagnation, which is especially important now, given the current economic and political situation in the world.

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