Digitizing Disclosure: The Case of Restaurant Hygiene Scores

Weijia Dai and Michael Luca

American Economic Journal: Microeconomics, 2020, vol. 12, issue 2, 41-59

Abstract: Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience—a consumer alert. We find score posting is effective, but improving salience further increases consumer response.

JEL-codes: D12 D18 D83 L83 L88 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (11)

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DOI: 10.1257/mic.20180293

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