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The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain

Dan Popescu, Iulia Chivu, Alina Ciocarlan-Chitucea () and Daniela-Oana Popescu
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Dan Popescu: Academy of Economic Studies, Bucharest, Romania
Iulia Chivu: Academy of Economic Studies, Bucharest, Romania
Alina Ciocarlan-Chitucea: Academy of Economic Studies, Bucharest, Romania
Daniela-Oana Popescu: Academy of Economic Studies, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2011, vol. 13, issue Special No. 5, 725-735

Abstract: The present research aims to establish and to design the development strategies for services in small and medium-sized enterprises (SMEs) that activate in the tourism field of activity (hotels and other accommodation establishments, restaurants, passenger transport, travel agencies, cultural tourism agencies). Organizational learning is focused on the learning process in the organization which has direct influence on the goods and services produced. Learning activities, carried out individually, are not easily transferred at the organizational level. Moreover, in order to better highlight the weaknesses and the strengths of touristic services management approaches and to define recommendations, our research theme is developed as comparative study: similarities and differences within SMEs touristic services and learning organization practices in Romania and other European Union’s country members (the example of Spain was considered).

Keywords: services; tourism; small and medium-sized enterprises (SMEs); organizational learning; human resources (search for similar items in EconPapers)
JEL-codes: L81 M3 M31 (search for similar items in EconPapers)
Date: 2011
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