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Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)

Ivana Blešic (), Aleksandra Dragin, Jelica Markovic and Slobodan Cerovic and Lukrecija Deri
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Ivana Blešic: University of Novi Sad
Aleksandra Dragin: University of Novi Sad
Jelica Markovic: University of Novi Sad
Slobodan Cerovic and Lukrecija Deri: University of Novi Sad

The AMFITEATRU ECONOMIC journal, 2014, vol. 16, issue 35, 415

Abstract: Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers: quality of shopping and corporate social responsibility. In this research, each of these factors had six elements. The results of the regression analysis are that “Value for money in stores” (beta=0.387, p=0.000) has the greatest impact on satisfaction when shopping quality performance is concerned, and that “Retailer support for (national/local) cultural and sport events“ (beta=0.333, p

Keywords: Corporate social responsibility; Shopping centers; Shopping quality; Consumer satisfaction. (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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