SOME BASIC SKILLS FOR SUCCESSFUL PERSONAL SALES

Vanya Kuzdova Banabakova ()
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Vanya Kuzdova Banabakova: National Military University “Vassil Levski”, Veliko Tarnovo

The AMFITEATRU ECONOMIC journal, 2006, vol. 8, issue 19, 27-33

Abstract: As one of the instruments of the promotional mix, personal sales are related to the strategy and purposes of the promotional policy and directed to stimulating and enhancing of sales of offered goods and services. Making a deal is the main goal of personal sales. The purpose of this study is to explore the specific issues sellers’ skills necessary for the successful conclusion of a deal through a completion of required stages.

Keywords: Marketing; Personal sales; Presentation; Seller; Client. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:8:y:2006:i:19:p:27-33

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