Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals

Smaranda Cosma (), Marius Bota, Cristina Fle?eriu and Adina Negru?a
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Smaranda Cosma: Babe?-Bolyai University, Cluj-Napoca
Marius Bota: Babe?-Bolyai University, Cluj-Napoca
Cristina Fle?eriu: Babe?-Bolyai University, Cluj-Napoca
Adina Negru?a: Babe?-Bolyai University, Cluj-Napoca

The AMFITEATRU ECONOMIC journal, 2016, vol. 18, issue S10, 929

Abstract: At the global level the events industry is developing and it is directly connected with sustainable development of communities in each country. Festivals are perceived nowadays as an important part of cultural and leisure attractiveness of destinations. Festivals as major events have the power to mobilize large numbers of people and create a significant impact on their lives by creating a positive experience for spectators and by changing humans’ behaviour on long term in a positive way. The main purpose of the research is to study participants’ motivations for attending a film festival, their perceptions and overall impression from different segments point of view. An exploratory and descriptive research was conducted. Data were collected from the attendees of the Transilvania International Film Festival, which takes place on a regular basis in Cluj-Napoca, Romania using a faceto- face interview based on a short questionnaire. The obtained results reveal significant variations in motivations and overall impression across main demographic features of the participants. The study brings some theoretical contributions, but also managerial implications.

Keywords: events’ industry; film festival; motivation; perception on festivals; sociodemographic characteristics; differences. (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:s10:y:2016:i:18:p:929

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