Promoting Romanian Agrifood Products

Marius Nicusor Albu () and Larisa Delia Mihalcioiu ()
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Marius Nicusor Albu: The Bucharest University of Economic Studies, Faculty of Agrifood and Environmental Economics, Romania
Larisa Delia Mihalcioiu: The Bucharest University of Economic Studies, Faculty of Agrifood and Environmental Economics, Romania

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, 2016, vol. 5, 220-227

Abstract: The purpose of this paper is to highlight the importance of promoting Romanian agrifood products in big chain stores in Romania. The research is based on trade analysis Romanian and presentation of the main ways how to promote their big chains in Romania. Creating and maintaining relationships between the big chains and local producers is not new, it has been reinforced with the entry and growth of large retail chains in Romania. The legislative changes introduced in 2016 oblige traders to obtain supplies through the so-called "short chain," that is to buy fresh local produce and regional. This supports small producers, who will have a bigger market outlet. Traders, authorized legal entities are obliged for the next categories such as meat, eggs, fruits, vegetables, honey, dairy and bakery to purchase these products by at least 51% freight volume from the shelf "short supply chain ". Exceptions are traders with a turnover of up to 2 million euros.

Keywords: Commerce; Romanian producers; sale; promotion; legislation (search for similar items in EconPapers)
Date: 2016
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