Analysis of Competitiveness on the Meat Market and Meat Products in Romania

Ionut Laurentiu Petre ()
Additional contact information
Ionut Laurentiu Petre: The Bucharest University of Economic Studies, Romania

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, 2017, vol. 6, 128-136

Abstract: The world's meat industry is in a phase of major structural changes, with visible advances in reproduction and genetics, slaughter and development of new automation technologies for processing. The new challenges and opportunities on this market lead to greater product uniformity and quality, and more and more emphasis will be placed on issues related to the competitiveness of the sector. Meat is an important product of human consumption, and meat consumption is an indicator of living standards. The analysis of the competitiveness of this sector will be achieved from both point of view, of the companies in the market, and the economically one; in the first part there will be conducted a marketing research designed both in qualitative and quantitative terms, and in the second part will be presented an economic analysis of the main brands of meat and meat products. Thus, an image will be formed about the differences between consumer perceptions and economic efficiency.

Keywords: Competitiveness; meat market; economic performance Competitiveness; meat market; economic performance (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://cafee.ase.ro/wp-content/uploads/13.Ionu%C8%9B-Lauren%C8%9Biu-Petre.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:icafee:v:6:y:2017:p:128-136

Access Statistics for this article

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings is currently edited by Gabriel Popescu

More articles in International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Elena Preda ().