Marketing and African Economic Development: An Overview and Agenda for Research

Ishmael P. Akaah and Kofi Q. Dadzie
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Ishmael P. Akaah: Wayne State University
Kofi Q. Dadzie: Georgia State University

Journal of African Development, 1996, vol. 2, issue 1, 141-152

Abstract: As African countries strive toward economic development, they have had the need to borrow marketing knowhow from the developed countries as part of their tool-bag of development techniques. Although this is commendable, debate persists in the literature as to the applicability/relevance of marketing knowhow in developing countries. To enhance knowledge in the topic area, the authors provide an overview of the role of marketing in developing countries and a conceptual model for empirical research.

Keywords: Global applicability; Relevance of marketing know how (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:afe:journl:v:3:y:1996:i:1:p:141-152

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