DISENTANGLING THE EFFECTS OF GENERIC ADVERTISEMENT FROM HEALTH INFORMATION WITHIN A MEAT DEMAND SYSTEM

Brenda L. Boetel and Donald Liu

No 19813, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper examines the effect of generic pork promotion within a meat demand system framework. Special focus has been placed on the separation of demand effect of advertising from that of health-related information on product attributes.

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19813

DOI: 10.22004/ag.econ.19813

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