Farmers Markets: Market Attributes, Market Managers and Other Factors Determining Success

Arbindra Rimal, Benjamin M. Onyango and Jessica Bailey

No 61651, 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado from Agricultural and Applied Economics Association

Abstract: The objective of the study is to examine factors affecting the organization and success of farmers markets. A survey was conducted among vendors and market managers in Missouri. The preliminary results indicated that location of the farmers market, absence of wholesalers, and degree of supervision by market managers, market managers household attribute including children in the household determined level of success. Level of success was represented by number of vendor participation at the peak of the season. Farmer market attributes including parking spaces and petting zoos played crucial role in bringing in patrons, therefore increasing vendor participation. Uniform pricing policy was important to attract more vendors.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 12
Date: 2010
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea10:61651

DOI: 10.22004/ag.econ.61651

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