"Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?

Hope E. Graham, Mallory K. Vestal and Bridget L. Guerrero

No 206007, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Abstract: The prevalence of obesity in adolescents and children, in the United States, was 16.9% from 2009 to 2010 (Ogden, et al. 2012), and nearly a third of children between the ages of 6 and 19 are considered obese. It is due to these alarming figures, children are a major focus of public health efforts. Providing nutritional information on the healthfulness of entrées served in the school lunchroom could positively impact a student’s daily dietary choices. Pre-ordering entrée systems have previously shown to have a positive (more healthful) impact on entrée selection (Hanks, Just, and Wansink 2013). The current study builds on the previous literature by including Go-Slow-Whoa nutritional information along with the entrée choice set to determine if the inclusion of nutritional labels can lead to more healthful pre-ordered entrée choices. Results find that older students are more likely to alter their choice to a healthier entrée when nutritional labels are present versus their younger cohort.

Keywords: Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics (search for similar items in EconPapers)
Pages: 23
Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:206007

DOI: 10.22004/ag.econ.206007

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