Can Supporting Regenerative Agriculture Yield Brand Equity? Evidence from a Consumer Survey Experiment

Mackenzie Gill, Marco Costanigro and Chris Berry

No 343983, 2024 Annual Meeting, July 28-30, New Orleans, LA from Agricultural and Applied Economics Association

Keywords: Marketing; Consumer/Household Economics; Agribusiness (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-agr and nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea22:343983

DOI: 10.22004/ag.econ.343983

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