Unveiling the predictive factors influencing consumers purchase intention towards biofortified products: A PLS-SEM model with agent-based simulation

Fuli Tan, Jingjing Wang, Hans De Steur and Shenggen Fan

No 344020, 2024 Annual Meeting, July 28-30, New Orleans, LA from Agricultural and Applied Economics Association

Keywords: Marketing; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-agr and nep-cmp
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea22:344020

DOI: 10.22004/ag.econ.344020

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