COUPON REDEMPTION

Ronald W. Ward and James E. Davis

No 283731, 1977 AAEA-WAEA Joint Meeting, July 31-August 3, San Diego, California from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The contention that coupons are effective, in meeting the basic user objective of increasing sales has attained widespread acceptance among marketers and merchandisers. This is evident in a recent A.C. Nielsen report (1) which shows almost 100% growth in coupon use since 1971 while the number of companies using coupons reached record high levels during the early seventies.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 22
Date: 1977-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea77:283731

DOI: 10.22004/ag.econ.283731

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