FOREIGN MARKET PROMOTION PROGRAMS: AN ANALYSIS OF PROMOTION RESPONSE FOR APPLES, POULTRY AND TOBACCO

C. Rosson, M.D. Hammig and J.W. Jones

No 278526, 1985 Annual Meeting, August 4-7, Ames, Iowa from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: U.S. exports of apples, poultry, and unmanufactured tobacco were analyzed using regression techniques to determine their responsiveness to foreign market development expenditures. It was determined that apple and tobacco exports were responsive, while poultry exports were not. Marginal returns to an additional dollar of export promotion for apples and tobacco were $60 and $31, respectively. Results indicated that response to poultry promotion was not different from zero. This is likely due to aggregation of data which does not permit isolating impacts of specific promotional efforts.

Keywords: Crop Production/Industries; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 19
Date: 1985-08
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea85:278526

DOI: 10.22004/ag.econ.278526

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