HEALTH CONCERNS AND BEEF - A CASE STUDY IN MARKETING

Rhonda K. Skaggs, Dale J. Menkhaus and Ray A. Field

No 278024, 1986 Annual Meeting, July 27-30, Reno, Nevada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The feasibility of marketing a branded, low fat, fresh beef product was studied. Consumers were receptive to the test product and were willing to compromise on taste for a product that was perceived to be healthier. Opportunities exist for a range of beef products targeted at selective consumer segments.

Keywords: Demand and Price Analysis; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 16
Date: 1986-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea86:278024

DOI: 10.22004/ag.econ.278024

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