Product Labeling, Advertising and Demand for Grapefruit Juice and Grapefruit-Juice Cocktail

Mark G. Brown, Jonq-Ying Lee and Robert M. Behr

No 270898, 1990 Annual meeting, August 5-8, Vancouver, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Demand relationships for two closely related products--grapefruit juice and grapefruit-juice cocktail--were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.

Keywords: Crop Production/Industries; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 17
Date: 1990-08-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea90:270898

DOI: 10.22004/ag.econ.270898

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