Who Shops at a Mature Farmers’ Market?

Lydia Zepeda and Kathryn A. Carroll

Choices: The Magazine of Food, Farm, and Resource Issues, 2018, vol. 33, issue 3

Abstract: The growth in the number of U.S. farmers’ markets has leveled off, resulting in concerns about market saturation. To investigate impacts to consumer purchases at mature markets, we use survey data collected from 732 visitors at a mature farmers’ market. While crowds and difficulties carrying purchases presented obstacles, 95% of visitors continue to purchase items at the market, averaging $28.46 spent per visit.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:276739

DOI: 10.22004/ag.econ.276739

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