State Branding Programs and Local Food Purchases

Elizabeth Naasz, Becca Jablonski () and Dawn Thilmany

Choices: The Magazine of Food, Farm, and Resource Issues, 2018, vol. 33, issue 3

Abstract: State branding programs provide promotional support for local and regional foods markets across the United States. We discuss the results of a survey examining the effect of the Colorado Proud program and label on purchases and how the role of labels may impact purchases of local products directly from producers.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:276740

DOI: 10.22004/ag.econ.276740

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