Trust Signals and Legitimacy in Local Products for Local Markets

Tim Woods, Ali Asgari and Jairus Rossi

Choices: The Magazine of Food, Farm, and Resource Issues, 2018, vol. 33, issue 3

Abstract: This article explores four types of legitimacy as potential strategies for grocers and other retailers to more effectively engage local food consumers. A national survey of food consumers with various preferences for local food is used to illustrate what messages are more or less important to devoted local food shoppers.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:276741

DOI: 10.22004/ag.econ.276741

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