Assessing Barriers to Expansion of Farm-to-Chef Sales: A Case Study from Upstate New York

Todd Schmit and Stephen Hadcock

Journal of Food Research, 2012, vol. 1, issue 1

Abstract: Columbia County Bounty is a local organization made up of farmer and culinary business members, with a mission that includes promoting connections between local agricultural producers and culinary businesses. A case study was conducted to address questions raised by CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants included larger time commitments, inconvenience, and consistency in product volumes and quality; however, satisfaction with local wholesale distributors may create new opportunities for farmers to work collaboratively with them in including more local products in their distribution. A closer inspection of channel performance by farms in the study will drive changes in future channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from strong direct marketing channels and restaurants procuring local products from these channels.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2012
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