VERBRUIKERSGERIGTHEID IN LANDBOUBEMARKING

A. S. Myburgh

Agrekon, 1991, vol. 30, issue 4

Abstract: This article emphasises the necessity for agricultural economists to be knowledgeable about consumer behaviour in general, about the Processes of consumer wants satisfaction and about the mechanisms by which factors affect these processes. The relationship between the concepts of quality and consumer wants and preferences is postulated. It is pointed out that in order to obtain vital information for consumer orientated agricultural marketing, one will have to venture outside the traditional domain of the economist. A survey of the other disciplines of the behavioural sciences indicates that psychology, sociology and cultural anthropology furnish this essential basic insight into consumer behaviour.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:ags:agreko:267466

DOI: 10.22004/ag.econ.267466

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