Scenario Development to Support Strategic Planning in the South African Table Grape Industry

S.M. Ntombela and T.E. Kleynhans

Agrekon, 2011, vol. 50, issue 3

Abstract: This article adopts scenario planning as a tool to analyse the potential impact on the South African Table Grape Industry (SATI) if the industry relocates a certain percentage of exports away from the traditional markets (i.e., European Union (EU)) to the emerging Eastern markets. It also evaluates the future impact if the industry maintains the current market distribution. A deterministic farm-level model is developed based on accounting principles to quantify and analyse the impact of changes in markets on the financial viability of farms under different scenarios. The implications of specific market distributions under each scenario on the table grape industry are compared.

Keywords: Agribusiness; Community/Rural/Urban Development (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:agreko:347276

DOI: 10.22004/ag.econ.347276

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