THE BATAT MARKETING DRIVE: IMPROVING MARKET ACCESS FOR SMALL SCALE FARMERS

E. van Renen

Agrekon, 1997, vol. 36, issue 4, 8

Abstract: The BATAT Marketing Drive aims to improve the market access of small scale farmers; in previously disadvantaged communities. The importance of marketing in rural development cannot be overemphasised. It is the profit incentive which encourages farmers to produce commercially. An overview of the present production and marketing activities of small scale farmers was obtained and the marketing constraints experienced by small scale farmers were identified. Constraints include a lack of transport services, a lack of road infrastructure, communication infrastructure and storage facilities. Farmers also need training and a regular source of market information. Provincial Departments of Agriculture can play a role in providing this information and training. Infrastructure, however, is a function of other government departments and in some cases private companies. The establishment of rural processing facilities should be encouraged. Farmers can also seize some marketing opportunities by working together in their production and marketing activities.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1997
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/54800/files/24 ... 0december%201997.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:agreko:54800

DOI: 10.22004/ag.econ.54800

Access Statistics for this article

More articles in Agrekon from Agricultural Economics Association of South Africa (AEASA) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().