The distributors’ view on US wine consumer preferences. A discrete choice experiment

Lina Lourenço-Gomes, Tânia Gonçalves and João Rebelo

Bio-based and Applied Economics Journal, 2021, vol. 10, issue 4

Abstract: This study explored the view that distributors have towards the most valued wine attributes by consumers in the US market, applying the discrete choice experi-ments technique. Furthermore, to explore the extent to which the distributors’ perspec-tive may reflect consumers’ preferences, the results are analyzed considering previous evidence with consumers in the same market. The results from a scaled multinomial logit, mixed logit and generalized logit models reveal similarities with consumer stud-ies’ findings, especially for the influence of medals/awards, the origin of the wine, grape variety, and price, and it also identifies possible trends in the market. This evi-dence suggests that data collected using the knowledge and experience of wine dis-tributors generates valuable information through a smaller sample at a lower cost than through applying consumer surveys, which is relevant in large markets with a higher number of consumers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aieabj:320233

DOI: 10.22004/ag.econ.320233

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