TRENDS IN FOOD MARKETING IN THE UNITED STATES

Fred H.G. Gruen

Australian Journal of Agricultural Economics, 1968, vol. 12, issue 01, 8

Abstract: This article discusses some major trends in food marketing in the United States, as revealed in a detailed study of food distribution undertaken by the National Commission on Food Marketing. Attention is focused on the growing industrialisation of farming and the consequent decline in terminal auction markets; the increasing role of new product development in ensuring profitability of food processors. Trends in the food retailing industry are also discussed and compared with conditions prevailing in Australia.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1968
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaeau:22694

DOI: 10.22004/ag.econ.22694

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