CONSUMER PREFERENCE FOR PST-SUPPLEMENT PORK

Catherine K. Halbrendt, Pesek, John D.,, April Parsons and Robert K. Lindner

Australian Journal of Agricultural Economics, 1994, vol. 38, issue 2, 14

Abstract: Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred leaner pST-supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.

Keywords: Institutional and Behavioral Economics; Research Methods/Statistical Methods (search for similar items in EconPapers)
Date: 1994
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaeau:22954

DOI: 10.22004/ag.econ.22954

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