Status of Print Media in Haryana, India

Preeti and Sushma Kaushik

Asian Journal of Agricultural Extension, Economics & Sociology, 2018, vol. 26, issue 2

Abstract: The study was conducted in the Hisar city of Haryana State. Two localities were selected randomly. Out of each selected locality, 20 respondents each from different age categories i.e. 16-30 years, >30-45 years, >45-60 years and above 60 years were selected randomly. Objective of the study is to explore the access and preferences of print media across generations. To assess print media habits of different age group. To find out the impact of demographic factors on print media habits. A set of nine independent variables including socio –economic and personal profile and three dependent variable were taken namely media ownership& access, media preferences and media habits. The study revealed that majority of the respondents had newspaper (97.5%) in their household. Newspaper was perceived as most reliable media in all four age categories. Regarding, newspaper most of the respondents read newspaper less than 30 minutes in a day. Front page was most preferred page as shown through percentage (74.3%) followed by local page (58.7%), international page (53.1%) and sports page (46.8%).

Keywords: Institutional; and; Behavioral; Economics (search for similar items in EconPapers)
Date: 2018
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