Marketing Channel Efficiency of Almond Products: Evidence from Samangan and Balkh-Afghanistan

Ahmad Jawid Muradi and Zabihullah Rahmani

Asian Journal of Agricultural Extension, Economics & Sociology, 2020, vol. 38, issue 11

Abstract: The objectives of this study are to determine the most efficient marketing channels for almond producers. The marketing of almond products plays a significant role for small–scale farmers that provide income and towards sustainable rural livelihoods. The sample size of the producers included 125 farmers who were taken by the stratified sampling method. In addition, 15 contractors/middlemen, 12 retailers, 8 wholesalers, 8 support service providers, and 7 exporters have been surveyed, and the total number of participants reached 175 respondents. Descriptive statistics, marketing efficiency analysis methods were used to analyses data of this research. According to the results of Acharya and Aggarwal methods, the marketing efficiency analysis, the marketing channels were ranked according to their efficiency levels, which were found 11.17 for Channel 2 (wholesalers), 6.53 for Channel 1 (middlemen or agents), 3.36 for Channel 4 (exporters) and 1.88 for Channel 3 (retailers). Afghanistan almonds are large potential for the development and efficiency of almonds marketing in the study area as almond production is one of the major cash products in the Samangan and Balkh that has positively increased the welfare of the producers and intermediaries.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/357897/files/Muradi38112020AJAEES61732.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:357897

Access Statistics for this article

More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology
Bibliographic data for series maintained by AgEcon Search ().