Status and Marketing of Fruits and Vegetables in India: A Review

Smita Sah, Vishal Johar and J. S. Karthi

Asian Journal of Agricultural Extension, Economics & Sociology, 2022, vol. 40, issue 7, 10

Abstract: The Indian agriculture sector is developing enthusiastically day by day. Horticulture has been an emerging sector in agriculture accounts for 90% o of the total horticulture production in the country, which consists of crops like vegetables, fruits, flowers, mushrooms, tuber crops, spices, plantation, aromatic, and medicinal plants. India is the second-largest producer of fruits and vegetables in the world after China, the increasing population, and the mind-set of adopting a healthy lifestyle have increased the demand for nutritional requirements in people, which provides vast chances for sustaining a large number of agro-based industries which creates substantial employment chances. The horticulture sector contributes 1 about 24.5% of the farming GDP from about 8 of the cultivable area in the country. India has a variety of agro-climatic conditions that allow for the cultivation of a wide range of crops. In recent years, horticulture has made significant progress in terms of increased area and production under various crops, increased productivity, crop diversification, technological interventions for production, and post-harvest and forward association through value addition and marketing.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2022
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