Dynamics of Marketing Behaviour among the Traditional Rice Farmers in Kerala

R. Ahaljith, Jayasree Krishnankutty, K. C. Ayyoob and Rajesh K. Raju

Asian Journal of Agricultural Extension, Economics & Sociology, 2023, vol. 41, issue 4, 5

Abstract: There are many traditional rice varieties being cultivated in various parts of Kerala. While cultivating them, farmers follow traditional practices using special type of implements and tools. But now the area has drastically declined and they are confined to certain pockets and mostly taken up by older farmers. Wayanad and Malappuram districts of Kerala were purposively selected for the study. Sixty farmers from Wayanad district and thirty farmers from Malappuram district were randomly selected. Marketing behaviour of farmers has a great role in the sustainable development and promotion of traditional rice varieties. The study revealed that marketing behaviour of majority of the farmers could not be rated as high. Marketing behaviour of farmers was significantly influenced by age, education, gender, occupation and experience. Higher level of education had a significant role in the development of marketing behaviour among farmers. Shortage of skilled labour, lack of irrigation facilities and lack of transportation facilities were the main constraints faced by the traditional rice farmers.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/367428/files/Ahaljith4142023AJAEES97944.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:367428

Access Statistics for this article

More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology
Bibliographic data for series maintained by AgEcon Search ().