Study on Brand Promotion Strategy of Pre-emergence (Herbicide) in Hoshiarpur District of Punjab, India

Vivek, Nitin Barker and Jayant Zechariah

Asian Journal of Agricultural Extension, Economics & Sociology, 2023, vol. 41, issue 9, 3

Abstract: Based on information gathered from 120 respondents, a study carried out in the Hoshiarpur area of the Punjab state discovered numerous Rifit Plus herbicide promotional methods. Henry Garrett's ranking test was employed in the study's analysis. The study's main goal was to determine how best to market herbicides to farmers. According to the study, the first, second, third, fourth, fifth, sixth, and seventh-ranked methods were farmer meetings, demonstrations, company person visits, wall posters, literature displays, phone calls, and van campaigns. Which shows that the respondents' preferred major advertising technique is farmers' meetings.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/367552/files/Vivek4192023AJAEES101493.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:367552

Access Statistics for this article

More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology
Bibliographic data for series maintained by AgEcon Search ().