Farmers’ Perceptions Regarding the use of Botswana’s Tsa Temo Thuo Television Programme

K. Gababolokwe and K. Hulela

Asian Journal of Agriculture and Rural Development, 2014, vol. 04, issue 07, 11

Abstract: The purpose of the study was to examine farmers’ perceptions about the usefulness of the Tsa Temo Thuo agricultural programmes broadcasted every Monday of the week on the Botswana Television between 7:30 and 8:00 pm for farmers. A questionnaire was used to gather data from 36 farmers with different agricultural backgrounds in the Boteti sub-district regarding the effectiveness of the programme in disseminating information. A simple random sampling technique was used to get the 36 farmers from the list of 40 farmers. The results showed that the farmers saw the programme as relevant for their farming services but voiced that the programme be frequently reviewed to ensure emerging issues were integrated. The results also revealed that factors such as farming environment (Mean = 4.36; SD = .49); access to television programme (Mean = 4.22; SD = .59) and ignorance about farming issues (Mean = 3.36; SD = 1.05) were perceived as useful. However, this being a case study, a similar study should be conducted nationwide to ascertain and compare the perceived effectiveness of the television programme.

Keywords: Agricultural Finance; Farm Management (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/198419/files/1 ... 14-AJARD-381-391.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajosrd:198419

DOI: 10.22004/ag.econ.198419

Access Statistics for this article

More articles in Asian Journal of Agriculture and Rural Development from Asian Economic and Social Society (AESS) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().